Cooking in style

When it comes to cowboy cooking, there’s nothing quite like grilling under an open sky, surrounded by nature. And for years, we’ve had one trusty companion by our side—our Will & Bear hats. Whether we’re flipping steaks over the campfire or setting up a rustic feast, these hats have become an essential part of our outdoor gear.

Why Will & Bear?

It’s simple: their hats are built for adventure. Stylish? Absolutely. But it’s the practicality that seals the deal. The wide brims of their cowboy-inspired designs keep the sun off our faces, while the breathable, natural materials make them comfortable for all-day wear. With versatile styles for both men and women, there’s a perfect fit for everyone around the campfire. Just ask Charly—he never heads out to cook without his favorite Will & Bear. From stirring a pot of chili to hanging meats over the flames, Charly’s hat has become as much a part of his cooking routine as the grill itself.

So if you’re planning your next campfire cook-up, don’t forget your Will & Bear. Because a great hat isn’t just an accessory—it’s a game-changer when you’re cooking in the wild. Trust us, we never leave home without ours!

Check out our favourite styles for both men and women.